VANN envisions jewellery as a platform to channel art, fashion, craft, and technology. Their combination of innovative and traditional craftsmanship creates jewelry that not only makes an artistic statement but also is comfortable to wear. VANN continuously challenges existing perspectives by taking creative risks, to ensure its pieces are strong, fresh, fun, and relevant. 

A sense of playfulness and humor run through the collection, and elements such as bold characters and chunky chains are a reflection of the Hong Kong youth culture. Innovative manufacturing techniques have been applied to create 

voluminous but extremely light pieces that can be worn day or night. Flamboyant colors such as Chili Red, Electric Blue and Radical Yellow are achieved by nano-plating and enameling to enhance the theme of playfulness and contrast the traditional gold and silver.